Photo by Negative Space at Pexels. Are you considering starting a new online business? If so, skipping this step could cause your business to lag behind the competition. The first thing you should do is choose a niche. Put simply- who are you serving, and how do you serve them? If you have not identified … Continue reading What is a Niche, and Why Does it Matter?
Many business owners design a marketing strategy and put it into action without any real returns. They put in massive effort and hear crickets. Frustrating, right?