The Law of Reciprocity in Business

I recently wrote a blog post for Octopus Labs that covers ways you can make the law of reciprocity work for you- the entrepreneur. The Law of Reciprocity states that people feel the need to give back when they are given something. Want to know how to use the Law of Reciprocity to your advantage … Continue reading The Law of Reciprocity in Business

Is Social Media Isolation The New Lunch Room Table Crisis?

Photo by Negative Space on Pexels.com The below is a post I wrote a year or so ago, which is an important consideration for the upcoming presidential election. Enjoy! Who’s sitting with you? Think back to your high school years. Were you a part of a clique or were you an outcast? There were always … Continue reading Is Social Media Isolation The New Lunch Room Table Crisis?

Attention: This Is About Attention.

Capturing Attention On Social Media Capturing Attention on social media might be defined as getting someone to read one’s post.  Seeing a post doesn’t necessarily qualify as paying attention to it.  Lin, Hsieh, and Wu defined attention to social media, as uninterrupted eye movement.  In fact, digital eye trackers can track the length of fixation, … Continue reading Attention: This Is About Attention.