How Do Meditation and Mindfulness Help Entrepreneurs?

Meditation is more than sitting quietly without thinking. One technique used in meditation is mindfulness, which is an essential aspect of CBT. It offers substantial benefits to entrepreneurs- mental health benefits and performance benefits being just two of them. Stay tuned to the end for a 2-minute meditation technique.

Balance is essential. Without it, we reach burnout much quicker. Make sure you make time to take care of yourself. With a proper meditation routine, you can refresh your mind and body. It’s also a great way to stay focused on your goals, so you achieve them faster.

Meditation uses:

  • Help you stay focused.
  • Help you achieve your goals.
  • Keep your brain functioning at a high level.
  • Guide you through hard times.
  • Change your perception of events.
  • Change your reaction to unfavorable conditions or events.
  • Help you lose weight.
  • Help you quit bad habits.
  • And even manifest the things you want.

After reading this post, you’ll have a basic understanding of:

  • The difference between meditation and mindfulness.
  • Cognitive Behavioral Therapy (CBT)
  • How meditation and mindfulness can help entrepreneurs.

Make sure to read to the bottom for a quick, 2-minute meditation technique that can calm your mind and body.

Meditation vs. Mindfulness

Many people are under the misconception that meditation is purely about sitting quietly and stopping their thoughts. While that can be part of it, meditation is so much more. There are many different meditation techniques, one of which we will discuss today. That technique is mindfulness.

Mindfulness is used in meditation when you sit silently and pay attention to things.

For example, if you were in a lengthy relationship that ended in disaster, you might struggle with self-worth issues. Ruminating thoughts (thinking the same thoughts over and over, on a loop) are common in breakups. By sitting in meditation and noticing the thoughts you think, you might see that you spend a lot of time judging yourself or calling yourself names. Then, you can use another technique (more on that in another post) to change your thoughts.

That type of mindfulness is used in Cognitive Behavioral Therapy. According to the American Psychological Association (APA), Cognitive Behavioral Therapy (CBT) is often as effective (sometimes more effective) than medication for improving mental health.

woman meditating in lotus position with hands in an upside down prayer pose and a crystal in her hands. She has her eyes closed and is surrounded by pictures on her hardwood floor. There are two large windows with a view of a city out of them.
Photo by Mikhail Nilov on Pexels.com

What is CBT?

CBT stands for Cognitive Behavioral Therapy. It has been clinically proven to produce a change in people’s mental state and quality of life.

Some of the core traits of psychological problems often involve:

  • Thinking that is false.
  • Learned patterns of poor behavior.

This thinking and behavior can be changed, and the patient can often relieve their symptoms and improve their lives through CBT.

That might make you wonder:

If mindfulness is that effective in treating mental health problems, what can it do for your career?

How do meditation and mindfulness help you, the entrepreneur?

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Focus.

You may have had difficulty focusing before- we all have. With the pressure involved with entrepreneurship and the never-ending to-do list, it can be hard to stay on task. Meditation is a valuable tool for focusing because it allows your brain to process your thoughts. That’s one reason it is recommended that we meditate once a day, even if it is only for a few minutes.

Tip: If you’re new to meditation, you should ease into your practice to avoid getting frustrated with the learning curve. This is not one of those times to expect too much from yourself and “go hard.”

Many experts suggest starting with meditating for 1 minute and gradually increasing that time as you get accustomed to meditating.

Improve performance.

You’ve probably heard many stories in which an athlete beats astonishing records or otherwise performs at a level not encountered before. While hard work plays its part, there are several techniques you can use to improve your performance- physical or professional.

One such technique is mindfulness during your work, so you notice changes you might want to make in your approach.

For example, you might be a runner with a marathon coming up. By choosing mindfulness during practice, you can monitor how your body feels when performing well, opposed to when you feel like you just can’t line up with a sustainable pace. Then, you can use your observations to improve your run.

In this way, mindfulness is similar to monitoring and analyzing website data to improve your SEO.

Now, here’s an example for using mindfulness for marketing:

Say you’re a video marketer, and you have panic attacks when you go live. While it’s common to panic in new-to-you situations, panicking can be a problem when the video is live. You might use mindfulness in practice videos before your live event. By paying attention to your breathing, you can feel when you’re about to panic. Then, by designing a technique that helps you calm your breathing in an unobvious way, you can fight the panic during live events.  

*See the 2-minute meditation technique below. You can modify the length of time you use it to help you control your breath during live events.

It helps you clear your mind.

Meditation is a great way to get ideas. By meditating and acknowledging your thoughts, you can stop the mental noise and make way for ideas to come to you without ruminating or lingering on any thought for an extended period. It can be much easier to make decisions or create things when the thoughts come to you instead of stretching and reaching for them.

Emotional health.

Mindfulness offers the benefit of identifying destructive thoughts and behavioral patterns. Entrepreneurs often use it to counter their self-doubt.

Self-doubt and feeling unworthy are two common issues for entrepreneurs. They lead to ideas and fears of failure, and when rumination is present, it can cause severe anxiety and even anger-management problems.

Summary:

Meditation is more than sitting quietly without thinking. There are many techniques, one of which is mindfulness. Mindfulness is an essential aspect of CBT, and it offers substantial benefits to entrepreneurs- mental health benefits and performance benefits being just two of them. With a regular meditation practice, you can gain mental clarity, improve your emotional health and performance, and achieve laser focus. In sum, meditation offers you a secret weapon- even in your professional life.

Image of woman meditating with candles around her. Below that is a depiction of a search bar with 2 suggestions from the search engine. In the search bar is the phrase "2 minute meditation technique." In the suggestions are the phrases "calm your mind and body," and "feel refreshed."

2 Minute Meditation Technique

Want to calm your mind and body?

Meditation is one of the few actions that can calm both at the same time,

which can be very helpful in times when your body is tired and your mind is racing or when your mind is relaxed but you can’t stop bouncing off the walls.

This might happen in times like

  • when you are trying to sleep or
  • when you have had a ton of caffeine and it puts you in overdrive, but now it’s time to wind down.

One benefit of calming your mind and body simultaneously is that you can experience complete relaxation and reap the rewards of your body’s relaxation response.

Here’s the technique.

Coming Soon:

new e-book

Meditation for Busy People

For blog posts like this for your website, send an inquiry to contentandcoachingbydella@gmail.com

If you want to know more about meditation for busy people, make sure to follow this account. That way, you will be automatically notified when a new post is published.

Photo of scrabble tiles that say "It is marketing," with the k missing.
Photo by Negative Space at Pexels.

Are you considering starting a new online business? If so, skipping this step could cause your business to lag behind the competition. The first thing you should do is choose a niche. Put simply- who are you serving, and how do you serve them?

If you have not identified your niche, read on to find out:

  • What is a niche?
  • Why does it matter?
  • How to use your blog post topics to identify your niche.
  • How you can get a Buyer Persona Research Guide for FREE, so you can simplify the “who” part of your niche.
  • How your niche affects your life.
  • Some questions to help you research your niche.

What is your website’s vibe?

All websites should have a niche that indicates what the site is about and who it is for. Even if you consider your site to be a ‘general’ site or a blog that is not about just one thing, it will have a vibe to it. For instance, if you write about meditation, yoga, and affirmations, you likely have a spiritual or a mental health centered approach to your blog. When you know and understand your niche, you are one step closer to having a successful website.

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Who do you serve?

Believe it or not, many website owners or bloggers are not in-tune with their niche, and this causes their websites to suffer. You must know what your niche is. For most bloggers and website owners, the question of what their website is about or who it is for is easy to answer. For instance, when you read the title of this post, you probably thought, “Oh. I know that answer. My blog is about puppy training,” or “eye makeup hacks.”

How to use your topics to identify your niche:

If you characterize your website as more of a general one, by making a list of your most common topics, you can inspect them and ask yourself:

  • What makes these topics come together?
  • How are they similar?
  • What are the defining characteristics of the readers?

If you want to simplify characterizing your target customer, use the Buyer Persona Research Guide to help you get it done. You can get it free HERE.

You may have created a new niche or a micro-niche of another niche through your content topics’ variations. As long as your content continues to be relevant to your target, you are on the money.

According to Hubspot, some benefits of having a micro-niche for your marketing focus are:

  • Decrease in competition.
  • Loyalty to your brand.
  • Highly engaged communities.

How does your chosen niche affect your life?

Many people choose a niche based on their interests. This is great, considering you could be writing about this topic for the next 10+ years. Since you will be fully immersed in the world of your niche- your topic and those you serve (your tribe)- you must be ready to learn and write about this topic for these people. Comprehension of the subject matter is essential if you want to give your audience valuable and unique content. Meaning, you will need to continually research and learn about your topic. You could hire a professional writer, but there are no guarantees that you will find someone passionate about your topic. If the writer has no interest in what she is writing, it is easy for content to flop.

Don’t forget to research your niche and find out:

  • How competitive is the niche?
  • How many competitors are there?
  • Is it safe to assume that you can insert yourself into this niche and profit from it?
  • How can you position your website to stand out among your competitors? For example, is your product better, is it cheaper, is it a luxury product? There are plenty of ways to make your product stand out.
  • Is your target customer capable of paying what you will charge for your product or services? If not, all your effort could be for nothing, or you might have to pivot later. Learning as much as possible now can keep you from having to re-position later.

To sum it up, define your niche early to ensure continuity and maintain readership. You can choose your niche based on your topics and the people you serve, and your niche matters. You will spend many hours researching and writing about your chosen topic or various topics relevant to your chosen tribe. That’s why you must be passionate about your topic and your tribe. We will dive a bit deeper into your niche in the next post. Until then, you might want to read:

Get the Buyer Persona Research Guide FREE here.

Do you ever wonder where to meditate?

What is the best place to meditate? There are endless possibilities, but by choosing a place that is comfortable for you and free of distractions, you will get the most out of your practice.

Are there certain places where you shouldn’t meditate?

Are some places better than others?

Check out my newest post on The Grateful Dreamer Meditates Daily to get answers.

Here’s a preview of what you’ll find.

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Photo by Samuel Silitonga on Pexels.com
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P.S. If you want to read and learn more about dreams and interpreting them, head over to dellascoachingandmore.com and sign up for email notifications, so you can be one of the first to know when my new book on dream meanings is available.

How Does a Buyer Persona Boost Your Marketing’s Performance?

Many business owners design a marketing strategy and put it into action without any real returns. They put in massive effort and hear crickets. Frustrating, right?

Get clear on who you serve.

Many business owners design a marketing strategy and put it into action without any real returns. They put in massive effort and hear crickets. Frustrating, right?

Why do so many marketing strategies fail?

They fail because the marketer does not fully understand their target customer.

Enter the Buyer Persona.

If you are a business owner who’s carrying out your marketing strategy with no ROI, this post is for you. 

This post will cover:

  • What is a Buyer Persona?
  • Why is a Buyer Persona crucial to a marketing strategy?
  • 5 Tips for using your Buyer Persona to create content that drives brand recognition, engagement, and customer loyalty.

*Be sure to scroll to the bottom and download your free Buyer Persona Research Guide.

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What is a Buyer Persona?

A Buyer Persona is a full description of your target customer. 

It includes details like:

  • Groups she is a part of.
  • How she spends her workday.
  • How she relaxes.
  • How she spends her days off.
  • Her responsibilities.
  • Her family life.
  • Her hobbies.
  • Her challenges or struggles.
  • Her favorite types of movies or television shows.
  • Her favorite websites.
  • Her favorite influencers.
  • Her job title.
  • Her goals and dreams.
  • Her achievements.
  • Her values.
  • Her personality.

Why is a Buyer Persona crucial to a marketing strategy?

Using a Buyer Persona as a guide for creating content for those who want what you are selling allows your brand to:

  • Show up in the right social media groups and forums, where you can place lead magnets that drive traffic to your website. Meaning, your prospects begin their customer journey with your brand, and you portray expert status that creates a loyal following and results in a sale. 
  • Create content with a central theme to aid your brand in Search Engine Optimization (SEO).
  • Understand the needs of your target customer.
  • Understand the desires of your target customer.
  • Understand the struggles of your ideal customer.
  • Create products and services that solve your ideal customers’ problems. 
  • More significant ROI on ads, since you narrow the target audience, so your ads go to the right people in certain groups, opposed to the whole group. Since your product may not appeal to everyone in the group, it makes sense to avoid placing an ad in front of people who won’t respond. 

“Many people think a Buyer Persona is solely for marketing strategy and content creation, but it is more than that. Having a Buyer Persona is essential in product development. Using it as a guide allows you to zoom in on what you can do to help your target customers- now and in the future.” 

Fortune telling

Understanding your target’s future needs or her next steps, following using your product, places you ahead of your competition in product development. That’s because many brands focus on what their buyers need now, but they don’t consider what their buyers will need. Meaning, you are one step (or many) ahead of your competition by focusing on future struggles and desires. 

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If you do not understand who you serve,

  • You won’t know what they need and want.
  • You will not know where to place lead magnets that pre-qualify your customers.
  • You might attract people who are not likely to buy from you. 

You need to get into your ideal customer’s head so that you can satisfy their needs and desires. So you can truly serve them and create a connection that improves your know-like-trust factor (KLT).

What is the know-like-trust factor?

People buy things from people they know, like, and trust. The know-like-trust factor is a measure of how much your target knows you, likes you, and trusts you. Since trust is what makes them comfortable buying from you, creating a connection that improves your KLT is crucial in business.

Example of marketing without a Buyer Persona:

Sally sells shoes that are comfortable and fashionable. She thinks combining these two traits is something no woman can resist, so she quickly starts posting ads on all social media outlets, but doesn’t get the conversion she thought she would. 

What went wrong in the marketing strategy?

  • She didn’t have a clear understanding of her target customer. 
  • She didn’t know what her ideal buyer wants and needs. 
  • She didn’t consider which platforms are most popular for her target market. 
  • She didn’t do her research to find where her prospects hang out online. 

Example of a marketing strategy that starts with a Buyer Persona:

  • Sally sells shoes that are comfortable and fashionable. 
  • She decides to focus on how fashionable they are in her marketing efforts. Then, she creates a business Instagram account and starts posting pictures of her fabulous shoes using hashtags relevant to her target market.
  • She decides to target working moms in her marketing. She knows many working moms want to wear fashionable shoes, but their busy, active lives do not support wearing stilettos. Have you ever tried chasing a toddler in stilettos? It’s not easy and can be an accident waiting to happen. 
  • Before creating her marketing plan, she researches her target customer to get crystal clear on her buyer persona. She starts by paying attention to what she does, because she is a working mom. She got the idea for the shoes when she broke her foot chasing her two-year-old son. She wants to help as many moms as she can by giving them a way to be in-style and ready to run when necessary. 
  • She cross-references the Facebook groups she is a part of with the Facebook groups her friends who are working moms are in. She finds the common groups and starts paying attention to what people are posting in the group, so she understands their thoughts, struggles, achievements, wants, needs, and deepest desires. 
  • She uses their struggles to create simple solutions (lead magnets) presented as a free download in exchange for their email address. 
  • Then, she creates Facebook ads that offer them the lead magnet, and she targets the people that fit the description of her buyer persona.
  • As a result, she builds her email list and sends emails that offer tips on wearing stylish fashions that are comfortable. 
  • She creates an email sequence that leads to presenting the shoes to her target, with a preferred customer discount code attached. 
  • The result is a successful product launch, and her brand becomes a household name that represents style and comfort. 
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Why was this marketing strategy more effective than the last?

  • Sally had a target customer in mind.
  • She researched her target customer.
  • As a result, she knew what they wanted and needed, and she knew their problems.
  • She found out where they congregate online.
  • She created lead magnets, so she could give her target customers something free that helped them, which resulted in building an email list.
  • She emailed content to her list that was valuable to them, labeled them “preferred customers”, and gave them a discount.

Strategy for identifying and understanding your target customer.

Start within and work your way out.

*Use this strategy with your Buyer Persona Research Guide to optimize your Buyer Persona. Simply, click the link and print the guide to aid you in your research.

Starting within allows you to understand the person you are closest to (yourself), because you know yourself better than you know anyone else. 

Moving outwards allows you to cross-reference your answers with the answers other possible buyers might have to the Buyer Persona Research Guide’s questions. If you know your connections would not need, want, or buy your product, don’t include them in your research. Studying your close connections is usually a little easier than studying others in your target market because you probably know many of their answers to the questions on the Buyer Persona Research Guide. Plus, they might be more open to answering questions than other target buyers.

If you have customers already, you know they are your target buyer because they want what you have. Use the Buyer Research Guide to understand them. 

When you continue moving outwards (to people part of the larger part of your target market), you will find that there are some similarities between all of the people you researched. You will also identify outliers or traits and preferences specific to you and your inner circle but not the average target customer. 

  • Start within.

You might be or might once have been your ideal customer. If so, go through the Buyer Persona Research Guide attached and answer the questions about yourself first. 

  • Look at your connections.

Who are you connected to that might be your ideal customer? Pay attention to their social media, and consider asking them a few questions. You can use the Buyer Persona Research Guide attached as a blueprint.

  • Look at your current customers.

What are they like? What do they have in common? Use the guide to assist you in your observations. 

  • Hang out with your target on social media.

Being in a Facebook group with potential buyers is like peeking in a window (but less creepy). It can provide valuable information.

  • Surveys.

Create a short survey with up to three questions that will help you pinpoint your target’s struggles and desires. Then, run a short ad with it attached to a lead magnet. You can also send it out to your email list with a discount attached. 

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5 Tips for using your Buyer Persona to create content that drives brand recognition, engagement, and customer loyalty.

  • Ask questions. While in their social media groups, ask questions that help you understand them better. Your buyer persona is something you will want to revisit periodically, because people change.
  • Connection. When you understand your buyers, you know what they need so you can give it to them. When they know you care enough to solve their problems, you can build a connection that leads to customer loyalty.
  • Be authentic. People can tell when you are only presenting a perfect image. Show a few of your values and flaws in your content to build a stronger connection with your audience.
  • Be polarizing. Be clear on your values and beliefs, and respectfully state them. Some people will love you for it, and others will hate you for it. That doesn’t mean that those who hate your beliefs won’t listen to you or buy from you. Sometimes, a person is so polarizing that they pull you to them instead of repelling you.
  • Be attractive. If you haven’t read <a href="http://<iframe style="width:120px;height:240px;" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=tf_til&ad_type=product_link&tracking_id=dellaobrien-20&marketplace=amazon&region=US&placement=B08B9ZHVVG&asins=B08B9ZHVVG&linkId=394ee1f15ad7ff38297b8e8b64ed0eae&show_border=false&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff"> “Dotcom Secrets” by Russel Brunson, I urge you to do so. He has incredible, proven tips for being an “Attractive Character.” In short, an attractive character is someone people like to listen to, watch, and interact with.

The takeaway

Creating a Buyer Persona is essential to your marketing strategy. Once you know who your ideal customer is, you can find out what they need and want, so you can present your products as a solution to their problems. Understanding your target customer helps you with product development and marketing and gives you clues to where they hang out online, so you can offer a lead magnet that gives them a quick win. Meaning, they will see your value and become loyal customers.

Get your free Buyer Persona Research Guide.

Cheers!

Where to?

With many options to choose from, where should you meditate? Inside? Outside? Home? Work?

Location, Location, Location.

In the past, I’ve written about surprising meditation methods, but this week’s focus will be location. If you have ever struggled with where you should meditate, this post is for you. Within the post, you will read:

  • suggestions on where to meditate.
  • techniques for meditating when it is loud.
  • suggestion for meditation apps.
  • tips for transforming parts of a room into a peaceful, focused area for meditation.
Photo of the back of a woman in shadow form, sitting in lotus position with her hands up towards the sky. The background includes a sunset, the ocean, and the beach.
Photo by Pixabay on Pexels.com

What is the best place to meditate?

The possibilities are endless, but you’ll get the best out of your practice when you choose a place where you feel comfortable and able to let loose- a distraction-free zone.

Meditate in your bedroom.

If you have difficulty turning your thoughts off, you might want to choose a nice quiet spot to meditate. Some people choose their bedroom because there are typically less interruptions in this space.

If your bedroom brings you to a peaceful state of mind, this is a fantastic spot for you. Just make sure you have the lighting to your liking and the sound at a level that doesn’t cause distractions.

Living in a neighborhood with lots of college students, the noise level for me is typically high. It almost doesn’t matter what time of day I choose to meditate. I could use ear plugs, but I usually choose ear buds with some type of sound that makes me feel at ease. My favorite app for this is Rain Rain, available for free on the iTunes Store.

*I am not associated with Rain Rain or iTunes. I just like the app.

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You can meditate at the office.


Because there are often times when we need a “take me away” moment at work, this place should also be considered. If you have a private office, this makes things a little easier, but a cubicle might make things problematic.

It all depends on how comfortable you are with letting go in this type of space and if you can handle the view while meditating. With your eyes closed, the view might not be an issue for you, though.

TIP: Your perspective in a room can make a big difference in your state of mind. For instance, one room of my house is set up so that, depending on which wall I am facing, I might be ready to :

  • Work- This wall features a book case with books relevant to my business or education.
  • Watch tv- This wall has the television and the media console.
  • Read- This wall has bookcases with books for entertainment.
  • Meditate- This wall is blank, with no cracks or other distractions. I find this helps me when I can’t seem to shake the Monkey Mind.

Taking a 15-minute break to meditate doesn’t have to be difficult, however, because there is most likely some place at work you feel the most at ease. Find this space and use your ear plugs or ear buds, if necessary.

Your car might also be an option, so you avoid interruptions- as long as you’re not trying to meditate while driving.

If you find your coworkers interrupt your meditation, this might be a great opportunity for an open discussion about meditation at work. Your coworkers might relish the idea of being able to take a few minutes to just breathe. We are all entitled to a break at work, and a meditation break is great for those who don’t feel they can take a break, without having an emergency or being a smoker.

You can meditate in nature.

One of my favorites (once the heat has tapered off a bit in Texas) is meditation in nature.

Outdoor meditation can be one of the most beneficial things you can do for yourself. There are many benefits to being in nature, one of which is the connection to nature, which many of us are (and should be) seeking for our spiritual health.

To sum it up, there are many places to meditate. The choice is yours. Just be sure to choose a place where you can really let go.

Feel free to leave comments below, about how this blog has helped you or suggestions or questions you might have.